Gourmand (Go), the edible note, our most recent addition to the disparate lexicon we call 'fragrance families'. One thing we can agree on is this 'edible' family is addictive, "it makes you hunger in all...

Explaining the ‘Chemistry of Oo’ fragrance table. We created the Oo chemistry table as a new and fresh lens on the often confusing world of fragrance.

What are Top, Middle & Base Notes? Ingredients can be classified based on our molecular weight. In this way, lighter ingredients will appear in a burst and quickly disappear.